Strongly credible and playing a pertinent role in “Soft Power” matters, Amadeus Institute has led the Kingdom of Morocco on its strategic orientations throughout the last 3 years.
President Kagamé’s presence at the 2015 MEDays Edition allowed a first step towards a strategic reconciliation between Morocco and Rwanda, knowing that the Rwandese President has officially visited Morocco earlier in June 2016 followed by the visit of King Mohammed VI’s of Morocco to Rwanda in October 2016. Thanks to the Rwandese President’s personal implication, Rwanda has played a key role during the Moroccan comeback campaign to the African Union (AU).
With its strong rooted African network, Amadeus Institute has led significant lobbying and awareness actions among African leaders during the campaign launched by the Moroccan Kingdom to return to the African Union: the institutional family where Morocco belongs. These actions were highlighted by the presence of HE M. Alpha Condé, President of Guinea and the African Union during the 2017 Edition of MEDays.
Following the decisions taken at the Abudja Summit in December 2017, Amadeus Institute partnered with the General Federation of Moroccan Enterprises (CGEM) to organize several conferences in West African regarding Morocco’s request to be a member of the Economic Community of West African States (ECOWAS). During these conferences, Amadeus Institute has managed to establish a constructive dialogue between the main West African and Moroccan actors to optimize the expansion conditions of ECOWAS in the Kingdom of Morocco.
Amadeus Institute constantly publishes analysis articles and studies about African challenges and problematics and organizes panels, workshops, and conferences dedicated to Africa with highly recognized African experts, academicians, and national and international researchers.
Amadeus Institute has published a study named “Morocco-Africa: 15 recommendations for a sustainable co-development”. Re-edited into a referenced collection book under the name of « Morocco in Africa: The Royal Path”, it highlights the Royal Vision of a partnership between Morocco and African countries in terms of the strategies adopted by Moroccan companies in Africa, and also in terms of strategic and macro-economic data in Africa. This work has been handed in to His Majesty Mohammed VI, the King of Morocco, by the President of Amadeus Institute during the Youth Feast in August 2015.
Amadeus Institute distinctively succeeded in publishing several scientific documents, MEDays annual reports, the Global Growth Outlook report, Education/ Middle Class white paper, the Constitutional Memorandum reform, and Geopolitik Revue (specialized in international relations) as well as many other publications, reports, and various sectorial works.
Amadeus Institute has also published the “Amadeus Stability Index in Africa”. This index tackles the numerous stability issues and concrete political risks of 54 African countries. This work regroups 18 core principles in 4 main categories: political stability, security stability, social stability and environmental stability. The Amadeus Index also portrays a cartography of African countries helping investors in their development strategies in African. On the other hand, Amadeus Institute organizes conferences and workshops throughout the year around themes of national interest, with the contribution of high profiled experts, academicians, and local researchers. Among the discussed subject count education, middle class, sustainable development and renewable energies, the Moroccan Sahara, economic growth strategies, Morocco’s role in African countries synergies, and supporting Morocco’s presidency of COP 22. A conference has been organized in May 2016 under the theme of “Country Marketing: Modelizing the Morocco Brand”, with the aim of building a distinctive image of Morocco to position the Morocco Brand on the international scene.
Facing the numerous global economic issues, Amadeus Institute has organized the Global Growth Conference (GGC) in 2013 and 2014, gathering more than 400 economic angels and political figures. Exclusively dedicated to economic and geo-economic issues, the GGC is a specialized platform in exploring global growth opportunities and challenges. Among the tackled subjects of the GGC count the various dimensions of economic growth, green energies as a key driver of economic growth, the links between political stability and economic growth, or economic growth through regional integration.
Thus, Amadeus Institute ambitions to establish a dialogue bridge between the academic hemicycle, opinion leaders, policy makers, and economy operators by suggesting thorough analyses, benchmarks, and specific proposals. These tools are essential to an internationally renown Think Tank to share lectures and analyses on national and international matters with a large public. This enriches the debate around priority matters to Morocco and Southern African countries as high reference pedagogic tools from an academic perspective.