With this credibility and the relevant role in the field of «soft power», the Amadeus Institute has been supporting over the last three years, the Kingdom on these main strategic priorities.
The proximity to Rwanda and the opening to East Africa
The attendance of President Kagame to MEDays 2015 helped initiate a strategic rapprochement between Morocco and Rwanda, illustrated by the official visit of the Rwandan President to Morocco in June 2016 and the Royal Visit to Rwanda in October 2016. Rwanda, through the personal involvement of its President, played a major role during Morocco’s return campaign to the African Union (AU).
With its African network, the AI has carried out lobbying activities with African decision makers, supporting the campaign launched by the Kingdom in order to regain its place in the AU, its «institutional family». This action was notably distinguished by the presence of Alpha Condé, President of Guinea and current Chairman of the AU, during the MEDays 2017.
The Membership of the Kingdom in ECOWAS
Following the decisions of the Abuja Summit in December 2017, the Amadeus Institute, in partnership with the General Confederation of Moroccan Companies, has been organizing a series of conferences in West Africa on the Kingdom’s request to join the Economic Community of West African States (ECOWAS). Through these conferences, the Amadeus Institute has made it possible to establish a respective, truthful and open dialogue between the main West African and Moroccan actors concerned, regarding the ideal conditions for an expansion, of the ECOWAS to the Kingdom of Morocco.
The Amadeus Institute publishes frequently analyzes and studies on African issues and challenges, organizes panels, workshops and conferences dedicated to Africa, with the participation of national and international personalities, experts, academics and researchers.
The Institute published the study “Morocco-Africa: 15 recommendations for responsible and sustainable co-development”. Its reissue, “Morocco in Africa: the Royal Way”, collective reference book, highlights the Royal Vision on the partnership between Morocco and the various African countries with, on the one hand, the strategies of Moroccan companies present on the continent and, on the other hand, macro-economic and geostrategic data from Africa. This book was presented to His Majesty King Mohammed VI by the President of the Amadeus Institute during the Youth Day in August 2015.
The Amadeus Institute has also been distinguished by the publication of various scientific documents, the MEDays annual reports, the Global Growth Outlook report, the Education / Middle class white paper, the Constitutional Reform Memorandum, the Geopolitik journal (specializing in international), as well as various reports, sectoral publications or books.
The Amadeus Institute also publishes its “Amadeus Stability and attractiveness ratios for Africa”. This ratios tries to identify the stakes of stability and the real political risks of 54 African countries. It unites 18 components grouped into four broad areas: political stability, security stability, social stability and environmental stability. The Amadeus ratios also maps African countries that help investors in their development strategies in Africa. In addition, the Amadeus Institute organizes, throughout the year, conferences and workshops on topics of national interest with the participation of experts,academics and local researchers. The subjects covered include topics such as education, the middle class, the development of renewable energies, the Moroccan Sahara, economic growth strategies, Morocco’s role in African economic synergies, and the support of the Moroccan presidency of COP22. In May 2016, a conference was organized on the theme: “Marketing country: Model Morocco Brand”, with the aim of questioning the construction of a distinctive image of Morocco, which would position the Morocco Brand on the international scene.
Faced with numerous global economic challenges, the Amadeus Institute organized in 2013 and 2014, the “Global Growth Conference” (GGC), which brought together, at each edition, nearly 400 economic decision-makers and politicians. The GGC, exclusively dedicated to economic and geo-economic issues, is a platform for exploring the opportunities and challenges of global growth. The topics discussed at the GGC included the various dimensions of economic growth, namely, green growth as an engine of growth, links between political stability and economic growth, and economic growth through globalization and regional integration.
Thus, by proposing in-depth analyzes, benchmarks and concrete proposals, the Amadeus Institute aims to build a bridge of dialogue between the academic hemicycle, opinion leaders, decision-makers and economic operators. These tools are essential for an international think tank and allow to share readings and analyzes on national or international issues with a wide audience. In addition to enriching the debate around priority topics for Morocco and the countries of the South in general, perceived by the academic world as tools and pedagogical references of great value.